Intervieuw : during the thirteenth edition of the BND, which was supported by the Utrecht City Council, Rabobank and ApexBrasil, with the participation of around 300 guests. On this day, the first edition of the Bradutch Business Magazine was launched.
The event was honored by the Secretary of State of the Ministry of Agriculture, Eumar Novacki, the President of the Federation of Industries of the State of Santa Catarina (FIESC), Glauco Côrte, and the Secretary of International Affairs of that state, Carlos Adauto Vimond.


The federal government launched the Agro+ Plan this Wednesday aiming to increase efficiency and reduce bureaucracy in Brazilian agribusiness. The launch ceremony was attended by acting President Michel Temer and the Minister of Agriculture, Livestock and Food Supply, Blairo Maggi.

“We want a Brazil that is simpler for those who produce and a stronger international player,” said Maggi, reinforcing the purpose of the federal government with 69 measures intended to modernise and cut red tape on procedures and rules of the Ministry of Agriculture, Livestock and Food Supply (MAPA).

The measures, which will be implemented immediately, include the end of re-inspection requirements at ports and shipments coming from states compliant with the Federal Inspection Service (SIF). With the removal of these hurdles, the private sector and the government expect to save R$ 1 billion per year with efficiency gains. This represents 0.2% of the annual revenues of Brazilian agribusiness, estimated at about R$ 500 billion.

For Minister Maggi, Agro+ will transfer money from inefficiency to efficiency, bringing direct benefits to society. The Plan, he added, is aimed at optimising resources in order to create gains for the productive sector, which will therefore be better equipped to generate more jobs and income throughout the agribusiness chain.

The main bureaucratic hurdles in MAPA’s procedures were identified by a working group created through Executive Order 109/2006. Ministry officials reviewed 315 demands from the productive sector and established 69 measures to be implemented during this first phase of the Agro+ Plan. The actions meet the demands of 88 representative bodies of Brazilian agribusiness.

“The plan will be expanded 60 and 120 days from now, when new rules and procedures will also be simplified,” said Deputy Minister of Agriculture Eumar Novacki.

Core areas

Agro+ measures for the short, medium and long term focus on two main core areas: “Modernisation and De-bureaucratisation” and the “Regulatory Framework of the Agricultural Protection Plan”. The focus is on reducing red tape, which today is a hindrance to the implementation of services.

To achieve that end, MAPA has accelerated the implementation of the Agricultural Protection Good Practices Manual, prioritised demands for automation of procedures in this area and expedited its review of regulatory standards for Agricultural Protection. This is being done through administrative rules and normative instructions meant to reorganise and strengthen the processing of standards.

MAPA will also establish cooperation agreements with the Brazilian Confederation of Agriculture and Livestock (CNA) to develop tools that can streamline exchanges of information between health authorities and importers of Brazilian agribusiness products.

Check out some of the measures under the Agro + Plan

• End of re-inspection at ports and shipments coming from states compliant with the Federal Inspection Service (SIF)
• Launch of a unified system for labels and animal origin products
• Change of official freezing temperature for pork (from -18 ºC to -12 ºC)
• Review of phytosanitary certification rules
• Acceptance of digital reports also in Spanish and English