The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad, and to attract foreign investment to strategic sectors of the Brazilian economy.
Apex-Brasil organizes several initiatives aiming to promote Brazilian exports abroad. The Agency´s efforts comprise trade and prospective missions, business rounds, support for the participation of Brazilian companies in major international trade fairs, arrangement of technical visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, and other select activities designed to strengthen the country’s branding abroad.
Apex-Brasil also plays a leading role in attracting foreign direct investment (FDI) to Brazil, by working to identify business opportunities, promoting strategic events and lending support to foreign investors willing to allocate resources in Brazil.


To develop the competitiveness of Brazilian companies, promoting the internationalization of their businesses and the attraction of Foreign Direct Investment (FDI).
Brazil in the World: Innovative, Competitive and Sustainable.
Apex-Brasil uses different strategies to promote the competitiveness of Brazilian companies during their internationalization process. Learn more about the services offered by the Agency to Brazilian companies aiming to enter international markets:
• Market Intelligence
Market studies and analyses are frequently performed, in order to assist companies and partners find the best opportunities abroad.
• Entrepreneurial Training
The Agency offers capacity-building and consulting services that increase competitiveness and promote the exporting culture within the Brazilian business community, enabling companies to face the challenges of the international market.
• Internationalization Strategies
Set of services designed to assist companies and partners in defining strategies for international markets, and advancing in their internationalization process.
• Business and Image Promotion
Initiatives developed to facilitate the access of Brazilian companies to foreign markets, diversifying the destinations of Brazilian exports and improving the perception about Brazilian companies, products and services. The services in this category allow entrepreneurs to keep direct contact with international business partners, who play a relevant role in the active and competitive insertion of Brazilian companies in foreign markets.
• Investment Attraction
Actions developed to promote and facilitate the attraction of foreign direct investment (FDI), with the purpose of improving the image of Brazil as an attractive destination for foreign capital, promoting the country´s development and competitiveness. Additionally, investment attraction initiatives are designed to encourage the transfer of innovative technology to Brazilian companies.
Apex-Brasil´s efforts consist of promoting the expansion of implemented investments, and with regard to potential investors, of ranking Brazil in the short-list of target countries and influencing investment decisions by providing strategic information, full support to site location works (assisting and monitoring the visits of interested companies to Brazilian states that qualify to receive their investments) and aftercare.