Deadline for registrations ends August 25th
Entries were opened last week for the third edition of the Creative Brazil Award, considered the official award of the Brazilian creative economy. Individuals and companies that have at least one year of proven innovative activities that have an economic and social impact can compete for the award.
The organizers expect to receive 1,000 entries by August 25, the deadline for interested parties to register their projects on the Award website and pay the fee of R$10. After this date, the group of curators chosen for this edition will select six semifinalist projects in each of the 12 categories: Architecture; Performing arts; Audio-visual; Design; Editorial; Cultural expressions; Fashion; Music; Search; Heritage and Arts; Publicity; and Information and Communication Technology (ICT). The selection will take place between September 3 and 30.
In the next phase, scheduled for the period from October 1st to 21st, a network composed of employees and directors of large sponsoring companies will choose the best projects, defining the three finalists in each category. The finalists will be announced on November 1st. The awards ceremony is scheduled for November 30, in São Paulo, as part of the Pixel Show Creativity Festival.
The winners will have their stories portrayed in a documentary that will be released on April 21 next year – World Creativity Day. Each project will be presented in separate episodes to potential investors, partners and volunteers.
Founder of the award, psychologist and businessman Lucas Foster told Agência Brasil that in this edition, a campaign will be launched to raise up to R$10,000 that will be reverted to Central Veredas, winner of the award in 2016. Located in northwestern Minas Gerais, the artisans’ cooperative had its raw material – cotton – rendered useless by a fire in the warehouse where it was stored. “They lost their source of income. Hence, the idea that the money earned from the registration fee will go to buying the cotton for the cooperative,” said Foster.
Awarded by the Ministry of Culture in its first edition (2014) and with the institutional support of the United Nations Educational, Scientific and Cultural Organization (UNESCO), the Award is held every two years. Due to last year’s elections, the organization decided to move the awards to this year.
In the first year, a record entry (1,300 entries) was recorded. The second edition, held in 2016, had 830 creative projects submitted. According to the organizers, the number fell due to the loss of sponsorship that year.
Relevance
The creative economy has gained relevance in Brazil. “More enterprises, more governments, more municipal and state secretariats began to foster the creative economy in Brazil. Universities have also understood the role of the creative economy and the federal government itself has this understanding. We believe the ecosystem is more mature today in the country than in recent years,” said Foster. According to him, for a long time, creativity was associated with advertising and crafts, considering popular knowledge and national tradition in this area. Foster argues that the creative economy has a broader concept, involving architecture, design, fashion, music, audiovisual, research and development, and information technology.
Creative economy GDP
According to the Creative Industry Mapping, released in 2019 by the Federation of Industries of the State of Rio de Janeiro (Firjan), the share of creative Gross Domestic Product (GDP) in total Brazilian GDP was established mainly due to the economic crisis of the last few years.
“Since 2014, the participation has been around 2.62%, with small oscillations. The peak was in 2015 (2.64%) and, in 2017, Creative GDP represented 2.61% of all wealth generated in the national territory”, reveals the document. This led the creative industry to total R$ 171.5 billion in 2017.
In relation to the formal job market, the creative industry accounted for 837.2 thousand professionals formally employed in 2017, with a 3.9% drop in the creative industry compared to 2015, which represents a similar fall to the total job market compared to 2015 (-3.7% of the total market).
“If Brazilians have confidence in their own creativity and connect with people who also believe in it, we have a chance to build a network interested in transforming the reality that Brazil lives today,” said Foster.
Source: Agência Brasil
Prêmio Brasil Criativo abre inscrições para sua terceira edição
Prazo termina dia 25 de agosto
